AMAN (Awareness Movement for an Alert Nation) is an ongoing public awareness campaign that brings attention to the widespread acts of terrorism committed against the people of Pakistan. Over the past several years, terrorists have attacked Pakistanis in their schools, in their mosques, and in their marketplaces. They have proven time and again that there is no ideology governing their actions other than intolerance and indiscriminate violence.

The AMAN campaign highlights the use of homemade explosives (Improvised Explosive Devices) by terrorists for carrying out bomb blasts and it informs Pakistani citizens on how to recognize, detect and alert authorities to potential threats. In Urdu, the word “AMAN” connotes peace and security. AMAN depicts a future where all Pakistanis can freely work, study, and worship without fear of violent reprisals by miscreants and militants.

The campaign was initially launched in October 2011 and has now entered its second phase in November 2012. It makes use of mass media including print, electronic and social, along with interactive activities to raise awareness about the IEDs in terrorist activities across Pakistan. The AMAN campaign targets all segments of society with an outreach of nearly all regions of the country with focus on highly violent areas such as FATA, Baluchistan and South Punjab.